Web Analytics – What Stats Are Important

It is important to know how your web site is doing, however, the language of web stats can be confusing with many technical terms used to describe simple data. Analytics is the art of studying these statistics. Analytic software is used to collect the statistics. If we cut through the chaff, what stats are important?

  • How many visitors are you getting
  • Where did they come from
  • What did they do on your site

Those are a basic set of statistics that can tell you a lot about your web site. More advanced statistics include:

  • The number of backlinks into your site
  • The position of your pages in the key search engines for their keywords

If you have optimized your site effectively then these last two sets of information can be very important. After all, the object of your optimization programs is to get your pages listed as highly as possible in those search results.

Knowing and understanding these statistics can be important factors in determing what future work is needed to improve your search engine rankings.

It is important to know how your web site is doing, however, the language of web stats can be confusing with many technical terms used to describe simple data. Analytics is the art of studying these statistics. Analytic software is used to collect the statistics. If we cut through the chaff, what stats are important?…

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