Search Engine Rankings – Should We Worry About Them?

For professional SEO consultants, search engine rankings are just one way of measuring success. Several sites that provide tools to report search engine rankings suddenly found their software no longer working. The reason, they breach Google’s guidelines and, according to Google, take a lot of bandwidth?

Most web owners and SEO consultants got by without those tools. The reality is, whilst the tools made life a little easier, we were still able measure our success without them.

In the long term, these rankings will lose their reliability anyway. Search will be less about how well we rank for a keyword and more about how relevant that keyword is to an individual searcher. We can optimize the keyword, we cannot optimize the searcher.

Rather than worry about exactly how one ranks on a search engine, we are better off ensuring that each page is optimized for the keyword of choice, that we accumulate as many backlinks as possible, and that page appears well placed in the search results. Slowly and surely, the rest is being taken out of our hands.

For professional SEO consultants, search engine rankings are just one way of measuring success. Several sites that provide tools to report search engine rankings suddenly found their software no longer working. The reason, they breach Google’s guidelines and, according to Google, take a lot of bandwidth? Most web owners and SEO consultants got by without…

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