If You Can’t Compete – Don’t

There are times, particularly for new web sites, when you simply cannot outrank your competitors, at least not in the short term. Perhaps over a year or two you may become competitive, however, as you work to try and outrank them, they will be working to maintain their position.

My headline may be a little misleading, obviously if you are in business the you need to be competitive, if your not then you may as well close up today. However, being competitive does not always mean outranking them on the search engines. You can be competitive in other areas.

The old SWOT analysis may help, particularly if you can identify a weakness. It may be social marketing, pay-per-click advertising, or perhaps a weakness in a number of keywords – perhaps long tail keywords.

Once you have identified their weaknesses, that is where you should be focusing all your energy and resources. In a strange twist that only the internet can produce, the more successful you are at capitalizing on their weaknesses, the more weaknesses you can discover. The spin off is that you may even climb the search ranks and overtime outperform your competitors.

If your competitors have a huge head start in the search results wars, don’t try to compete directly, find those independent avenues that may produce better results over time.

There are times, particularly for new web sites, when you simply cannot outrank your competitors, at least not in the short term. Perhaps over a year or two you may become competitive, however, as you work to try and outrank them, they will be working to maintain their position. My headline may be a little…

Leave a Reply

Your email address will not be published.