How Does Your Web Design Handle Your URLs

URLs are the talk of the web at present. What sort of URLs are you generating with your content, static or dynamic? Do you know the difference?

A static URL is one that generally ends with a .htm or .html. A dynamic URL is one that often ends with symbols and numbers, very much like a natural WordPress URL. It will end with something like a ?123.

Dynamic URLs are created when the content itself is pulled from a database, hence the numbers. The number 123 above would have been record number 123 from the database. For a WordPress blog, it could have represented post number 123.

Over the years we have been encouraged to rewrite the dynamic URLs to look more like a static one, or at least to make them more user friendly. Instead of ending with the 123, it would end with the page or post title. It is far easier for the human brain to associate with user friendly URL than just a bunch of symbols and numbers.

Google now are telling us not to rewrite the static URLs, rather to leave them in their natural state. Duplicate content issues can arise when you rewrite a URL and the Googlebot has an easier job of indexing natural static URLs.

If you have been in the habit or rewriting your URLs, and you rank well for your keywords, I suggest you maintain the practice for now. If you are having index and ranking problems then try reverting to the natural URL, in other words, don’t rewrite them. It may make a difference. At least, until the next Google change of heart!

URLs are the talk of the web at present. What sort of URLs are you generating with your content, static or dynamic? Do you know the difference? A static URL is one that generally ends with a .htm or .html. A dynamic URL is one that often ends with symbols and numbers, very much like…

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