Email This Preferred To Social Bookmarking

According to Forrester Consulting, more use email to share information than social bookmarking sites. In fact, women will often SMS a site they have found. The study was performed for social button site ShareThis.

From the results, one of the best buttons you can have on your site is an ‘Email This’ button with the pages url embeded.

The research showed:

  • Email is still primary channel for sharing — 69 percent of adults cite email as the primary source of receiving information
  • 64 percent of adults and 60 percent of youth still use the traditional cut and paste method to share a URL or information
  • In general, men are more likely to share something to appear cool or to look like an expert
  • Women are more likely to share products or ideas they like via easy or direct sharing methods

If your website is selling products that are targeted at women, having that ‘Email This’ button predominantly displayed may increase the number of visitors to your site – and perhaps the number of sales.

Sometimes it only takes one simple change to a web site and the whole traffic dynamics changes.

According to Forrester Consulting, more use email to share information than social bookmarking sites. In fact, women will often SMS a site they have found. The study was performed for social button site ShareThis. From the results, one of the best buttons you can have on your site is an ‘Email This’ button with the pages…

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